Customers of GroupRM, the AI-based group revenue management software, have seen an increase in their group revenue by as much as 5% in a short while by sending real-time quotes based on the customer buying pattern, load factor, competitor rate, and market demand. Also, airlines can see up to a 50% increase in group booking materialization rates by using automation to follow up with customers for payment based on pre-set policy. Over time, airlines can get up to a 28% rise in group booking revenue.